NSPCC Ad Campaign

[Crazy Dog]

This is one of the NSPCC's current campaign ads: http://dl.groovygecko.net/anon.groovy/clie...aravan60_hb.asx (http://dl.groovygecko.net/anon.groovy/clients/nspcc/caravan60_hb.asx)

Is it just me that thinks this ad should be stopped as it justifies antisocial behaviour (child repeatedly kicking a ball at a caravan)?

[sesentayuno]

Just seen it, I don't think it encourages ASB because the boy is hitting his own caravan. But the reaction of the mum looks a little on the extreme. I prefer the ad with the man controlling the puppet, I think it speaks louder without exaggerated acting.

Ses

[tortoise]

I think this ad is very good.Hard hitting without being too graphic.

I don't think it promotes ASB as it is his caravan.

[StoneHenge]

It made the point I think, which is the idea of the advert. Not sure about ASB, as he was kicking against his own caravan, but I could see how it might get on ones nerves. However, you simply ask them to stop don't you, not beat them up.

You never know who will be an abuser. My aunty fostered a boy, who became a big part of all our lives, whose father was a vicer and the boy lived at the vicarage with his sister. His father (the vicar) has abused those kids for years before anyone dared speak up (because he was a vicar so would never abuse anyone), and when they found out, it rocked everyone.

Luckily, he had no long lasting effects, but it could have been much worse.

I wish it would stop.

[jmdnnlln]

No...I don't think this advocates anti social behaviour at all..I think it's very good at getting it's point across.
What a scanky looking woman, and what is she on

Poor Darren, I felt sorry for him

Well this is how it is

Poor parential behaviour as usual
[/b]

Scanky woman??

I see a woman at her wits end and about to cause some SERIOUS damage to her child... do people have to have a certain "look" to be violent?

I wonder.

[Matthew]

<div class='quotetop'>QUOTE(Crazy Dog &#064; 3rd October 2006 &#045; 3&#58;07 PM) 201846</div>

This is one of the NSPCC&#39;s current campaign ads: http://dl.groovygecko.net/anon.groovy/clie...aravan60_hb.asx (http://dl.groovygecko.net/anon.groovy/clients/nspcc/caravan60_hb.asx)

Is it just me that thinks this ad should be stopped as it justifies antisocial behaviour (child repeatedly kicking a ball at a caravan)?
[/b]

That&#39;s an interesting viewpoint. :) I couldn&#39;t download from your link, but I have seen the advert (I hope it&#39;s the same one).

However, I don&#39;t feel the advert is focusing on or justifying anti-social behaviour at all. The lad is kicking the football against his own caravan (perhaps in a desperate attempt to be noticed by his parents?). The football kicking (on his own) could also mean he&#39;s a bored, lonely, isolated, young person. He isn&#39;t listened to or noticed and has to use other means to be heard, even though he probably knows by doing this he will get a negative response.

The clear message of the advert is to zoom in on the reaction he receives from his parents and the possible/actual (abuse) risks and abusive behaviour he lives with everyday. I do think the message is very clearly pushed through and effectively portrayed.

If you feel strongly about this and want to complain, Ofcom (http://www.ofcom.org.uk) will give you more information.

[tiomet]

I see a woman at her wits end and about to cause some SERIOUS damage to her child[/b]

I agree. I wondered if the advert was deliberately portraying a woman at her wits end in order to show that what may cause abuse may be the result of severe stress, not just that the parent is a horror. Abusers are often people driven mad by circumstance.

I know from suffering ball noise, constantly kicked against my fence how irate I felt and, although I would never have hurt a child for doing it, it triggered a negative response. Were I perhaps given to drinking, someone in an abusive relationship, suffering extreme poverty in an ill equipped caravan .. who knows what could happen. I want to believe I would never, ever be driven to do anything appalling but life has taught me that we do many things we never thought we could or would.

This in no way makes it right but perhaps it expands the parameters to show that far more perception is needed in order to &#96;fix&#39; a problem.

The barrier of desks is effective but strange. It imposed a barricade behind which the child could play without his (assumed) mother being able to reach him. However, the advertisement does not show any one of those at desks moving to either party to address the problems to sort it out. Maybe they should extend it a bit.

Sometimes, because we can only judge from the viewpoint of where we are at the time of taking in the information, we forget that there is a bigger picture and victims can take many forms, some not so easy to accept.

Because of this I believe that the child is kicking a ball against the caravan is not supporting NFH behaviour but is condemning it. It shows the reaction to that trigger can be disproportionate and perhaps it is therefore unwise to provoke it.

I do find the advertisement uncomfortable, though. Not merely because it is NSPCC and therefore the abuse connotations are implicit - but because the barrier seems depersonalising, like some unapproachable, indifferent authority with penpushers and deskjockeys lumped there .. no access, no reaching out, no humanisation&#33;

Then again I could be reading way too much into it.

[Domestic Goddess]

I think that the NSPCC is a wonderful organisation, but their ads don&#39;t quite do it for me. Why don&#39;t they say what a parent SHOULD do in these circumstances? The lad kicking the ball is being naughty and should be spoken to, but the ad just shows that abuse should stop and offers no constructive advice about what hasseled parents are meant to do in these circimstances.

I don&#39;t think that any parent sets out to be abusive and any parent knows that your kids can wind you up. I think it would be helpful to have ads showing positive ways to handle children and how to respond to naughty behaviour.

Just my thoughts and humble opinion - feel free to disagree&#33;

[coppernob]

Here Here&#33; I agree :thumbs: Today I was standing in a queue with a harrassed Mother and her daughter of about 7 in front of me,the little girl was getting restless and touching some of the items which were for sale so the Mother said "Leave that alone,or I&#39;ll tell the shop lady to tell you off" the little girl responded with "She&#39;s not allowed to tell me off so there&#33;" Chidren do think they are invincible and they have more rights" than adults :badmood: . The messsage from the advert could come across to a child as nobody is allowed to tell me off rather than the more serious issues it&#39;s trying to raise,I really don&#39;t think it&#39;s clear enough and way too preachy.CN

[jmdnnlln]

I think that the NSPCC is a wonderful organisation, but their ads don&#39;t quite do it for me. Why don&#39;t they say what a parent SHOULD do in these circumstances?[/b]

I totally agree.. it&#39;s about time serious issues such as these are tackled with some CLEAR advice, not some glossy advert where the point CAN be missed.